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Holi with eCoexist!

The Natural Holi campaign by eCoexist has once again been a tremendous success!

Thanks to all of you who bought our colours and helped in any way to spread the message of a safe Holi!

Thanks to all who came to our fund raising event and offerred your joy and enthusiastic participation!

Holi party 2009

Today, on Sunday 15th March we are cekebrating Holi, once more!

This time with the children of the School and Home for Blind Girls, at Kothrud, Pune. This is a way of saying thank you for the tremendous blessings our work has recieved from the Universe and to share our joy and love with the blind children!

Colours are being donated by Natalie and James Leek, from Cleveland, USA.

What is eCoexist? Are we an NGO or a company?

eCoexist is a social enterprise. This concept which is fairly new to India has been defined in several ways.. here is the one from Wikipedia that clearly applies to us.

Social enterprises are social mission driven organizations which trade in goods or services for a social purpose. Their aim to accomplish targets that are social and environmental as well as financial is often referred to as having a triple bottom line. Social enterprises are profit-making businesses set up to tackle a social or environmental need. Many commercial businesses would consider themselves to have social objectives, but social enterprises are distinctive because their social or environmental purpose is central to what they do.

Rather than maximising shareholder value, their main aim is to generate profit to further their social and environmental goals. Therefore some commentators describe them as 'not-for-profit' as their profits are not (at least primarily) distributed to financial investors. Others dislike the term as it suggests they have an unbusinesslike attitude. An ingenious solution to this quandary is to call them for 'more-than-profit' (a term used at the Social Enterprise Institute Conference, Heriot-Watt University, in 2003).[1]

Red more about the concept at
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